Doriane Azzouz

Digital designer

06-08

Chateau Le Tap

Valuing the know-how and traditions of independent french winemakers

Creative services

Lead Ui / UX Design

Type

Agency

2021

The project

At the heart of Périgord Pourpre, Château Le Tap produces white, red and sweet wines. The domain is run by Olivier and Mireille, owners and independent winegrowers, who carry on their family know-how. Between organically grown wines and respect for the terroir, discover Le Tap wines.

Concept

The brief was quite short: the objective of this project was to promote the French know-how of small independents while keeping a classic and elegant e-commerce logic. Apart from a logo and a label, Chateau Le Tap had no charter.

The introduction of a serif font, text games and beautiful visuals are enough to restore the castle to its former glory. The green forest was chosen as an echo of their refinement and their organic side, but also of their offer of lodgings and discovery of the territory.

Focus

The final appearance of the site gives Chateau Le Tap a more elegant and professional identity, without being pretentious.

Each section of the site is designed and designed in such a way that it can be rearranged according to the needs of the brand, without losing consistency. The products are also put forward in the simplest way possible, without frills, to let the latter speak for itself.