
04-08
Digital Pingpong
New folio, New face for a creative & technical UI/UX agency
Creative services
Lead Ui desigN
Motion
Type
Agency
2021

Doriane Azzouz
Digital designer
04-08
New folio, New face for a creative & technical UI/UX agency
Creative services
Lead Ui desigN
Motion
Type
Agency
2021
Digital Pingpong ( or DPP for those in the know ), is a UI/UX agency based in Paris ( France ), combining a fine alchemy between strategy, creativity & techniques. Since 2015, the agency has been supporting clients large and small and providing them with a user experience that is as close as possible to their needs.
Concept
After a few years of existence and successful projects, it is time/time for DPP’s new website. The objective was to modernize the site, in order to better reflect their evolution. While keeping a warm and human touch, which is unique to them.
The black and white tones support their area of expertise and anchor DPP in a more professional environment. This choice of colors also makes it easy to change the site in the future. Their original identity pink is brought by touch and by micro-interactions.
To bring life without putting pictures of humans, illustrations in the form of animated stickers are scattered in important places. In addition to animating the site, they bring the famous warm touch.
Another important aspect is the highlighting of the projects and the place of large visuals. These images allow for a quick impact and are more meaningful than words.
(Illustration credits : Alexandre Godreau)