For the launch of its new boutique, Maison Territorio needed an e-commerce experience that embodied the brand’s visual identity — but above all, it had to be intuitive and fully customizable across different brand universes.After discussions (and the advantage of knowing the person well), the idea for her first website portfolio was the simplicity, without frills or inadapted design. The project began with a subtle balancing act between the parent company and the luxury maisons.

From the choice of typefaces, the Maison Territorio identity started to take root — blending a timeless serif with a clean modern font, echoing both Italian heritage and a contemporary sensibility.More than just a platform, the site reflects Maison Territorio’s human values — where elegance, usability, and adaptability coexist.