08-08
Wepredic
Corporate website for Lauching of wepredic, a Federating group of in vitro techno actors
Creative services
Lead Ui design Illustrations
Type
Agency
2021
Doriane Azzouz
Digital designer
Doriane Azzouz
Digital designer
08-08
Corporate website for Lauching of wepredic, a Federating group of in vitro techno actors
Creative services
Lead Ui design Illustrations
Type
Agency
2021
Wepredic is a federating group of players in invitro technologies (Biopredic, Eurosafe, Starlight & Advancells.) Wepredic has been funded to unite these brands and deliver in vitro testing solutions that aim to replace laboratory animals.
Concept
One of the major challenges was to bring these entities together under the same banner in order to have a global vision of the group's expertise but also to be able to differentiate them.
The main site is adorned with the colors of the group, but each entity is adorned with its identity colors. The design is homogenized in order to guide the user through the entities and expertise in a way that is always clear and intuitive.
The design is thought to be pure, like the scientific body. Each universe is visually defined by specific colors.
The most important entities have longer explanations, to punctuate their speech or reassurances illustrations that come to accompany their speech. Linear and simplified, these illustrations also use the codes of the scientific field as a wink.
Let’s discover the
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