01-09
Preventum
Experience the new era in Medicine
Creative services
Art direction
Webdesign
Motion + IA
Type
Freelance
2025
The project
Preventum is a specialized health assessment centre focused on longevity and lifelong performance through a predictive, preemptive and preventive medical approach powered by Precision Medicine.
Concept
A blank canvas for this project. The future of medicine deserves a strong online presence. Preventum had no existing visual identity or brand guidelines. The challenge was to create both a showcase website and an entire design universe from scratch.
The concept: a clean and minimal site that reflects the clarity and precision of the medical field. I developed the visual world and crafted supporting assets around the theme using AI.
FOcus
Glorious art direction creates a truly immersive new universe. The medical theme is underscored by modern photos paired with lines and data, generating unique statistics. Subtle animations and pop-ups enhance the reading experience without being overwhelming, quietly guiding the user.
Let’s discover the
Next case
02-09