
Comig soon
Preventum
Experience the new era in Medicine
Creative services
Art direction
Motion
Type
Freelance
2025

Doriane Azzouz
Digital designer
Comig soon
Experience the new era in Medicine
Creative services
Art direction
Motion
Type
Freelance
2025
Preventum is a specialized health assessment centre focused on longevity and lifelong performance through a predictive, preemptive and preventive medical approach powered by Precision Medicine.
Concept
A blank canvas for this project. The future of medicine deserves a strong online presence. Preventum had no existing visual identity or brand guidelines. The challenge was to create both a showcase website and an entire design universe from scratch.
The concept: a clean and minimal site that reflects the clarity and precision of the medical field. I developed the visual world and crafted supporting assets around the theme using AI.
Glorious art direction creates a truly immersive new universe. The medical theme is underscored by modern photos paired with lines and data, generating unique statistics. Subtle animations and pop-ups enhance the reading experience without being overwhelming, quietly guiding the user.