Doriane Azzouz

Digital designer

Comig soon

Preventum

Experience the new era in Medicine

Creative services

Art direction
Motion

Type

Freelance

2025

The project

Preventum is a specialized health assessment centre focused on longevity and lifelong performance through a predictive, preemptive and preventive medical approach powered by Precision Medicine.

Concept

A blank canvas for this project. The future of medicine deserves a strong online presence. Preventum had no existing visual identity or brand guidelines. The challenge was to create both a showcase website and an entire design universe from scratch.

The concept: a clean and minimal site that reflects the clarity and precision of the medical field. I developed the visual world and crafted supporting assets around the theme using AI.

FOcus

Glorious art direction creates a truly immersive new universe. The medical theme is underscored by modern photos paired with lines and data, generating unique statistics. Subtle animations and pop-ups enhance the reading experience without being overwhelming, quietly guiding the user.